Elle India Partnership
Challenging gender stereotypes in new joint video.
In 2017, WEvolve and Elle India collaborated on a video to create awareness and break through gender stereotypes on how men and women should behave. The video subtly captures the daily struggles of Indian women in a society that has conditioned them to cover up their bodies as they are perennially subjected to the prying eyes of men. The video, which ends with a powerful message of ‘Let Her Be’, instantly went viral.