WEvolve Social Media
Creating awareness and change on societal issues through digital outreach and social media. Partnering with production and media company, Show of Force, WEvolve created a series of short videos with over half a million views, thousands of positive comments and mainstream media coverage on Elle India, Huffington Post India, Hindustan Times, and NDTV. The videos featured prominent celebrities such as Poorna Jagannathan on breaking her silence on sexual violence and Farhan Akhtar, Founder of Men Against Rape and Discrimination. Using the videos, the 2015 WEvolve social media campaign in South Asia reached nearly 4 million people on social media through the #WEvolve hashtag. A partnership with Twitter also provided a platform to engage multiple Bollywood celebrities and increase the campaign’s reach on social media.